Wagely
Client
An Indonesian pay-day-loan startup stating their mission as follows:
“To provide a sustainable solution for all employees in breaking the cycle of debt caused by overdraft fees, high-interest credit or pay day loans and play a leading role in building financial wellness for lower- and middle-income workers in Asia.”
Problem
Clean up and add some humanity to a pay-day-loan app.
Legacy
Legacy
Issues
- Colors don’t provide enough contrast.
- Poppins is a dramatically overused font that has low readability.
- Google Material Icons are dramatically overused, and custom icons don’t match them.
- Optimisation for speed of access to money is misguided, considering the mission statement.
- Using slider to determine the advance amount, instead of entering the precise amount, incentivizes to choose larger amounts than needed.
- Expense categorization is an after-thought.
- Educational materials, financial health survey, and referrals are barely discoverable.
- Navbar usage implies that all sections are equal in importance and use frequency, which is not the case.
- Overall layouts are quite messy, which isn’t good for a product that should translate calm and clarity.
Solution
The amount spent is as immediately available as amount left. That nudges to a better financial decision-making.
Accessing money and withdrawal history are now equally important on the homescreen.
Persistent gentle reminding about important secondary features.
More humanistic font family and thoughtful color use make it for a more friendly and calm look.
Categorizing expenses is a valuable traction element. We allow users to contemplate their recurrent and emergency payments for the upcoming month, to make a better financial judgment.
Granular categorization also allows to provide better advice, and garner better analytics.
Direct transfers to various service companies are handy and desincentivize unplanned spendings.
