Tresor
Client
A nameless early stage startup, that seeks to leverage smart contracts to democratize investment in diamonds and luxury items.
Problem
Make investment in partial ownership of hard assets fun.
Issues
- Millennial retail investors are largely uninterested in hard assets.
- The majority of retail investors are still sceptical about web3 projects.
Solution
Reframe luxury goods from “boring, unattainable, not for me” to something more accessible and exciting.
Little digging was needed to arrive to the concepts of “treasure” and then — “adventure”.
Next step was to find the language largely shared by target demographic across continent and backgrounds — videogames.
So I borrowed heavily from game interfaces and trading card games.
Inspiration
Fantasy, steam-punk, and pulp fiction esthetics easily lend them self to high-end jewelry.
That constitutes an emotional core of the app. And allows to tap into collector’s mindset, rather than investor’s.
Funds on in the investment account are easy to withdraw, that isn’t beneficial to the company.
Funds invested in shares of specific assets are locked in, according to the corresponding smart contract. Thats why I am trying to make ownership of a virtual asset more emotionally fulfilling.
One mode of acquisitions is a loot box.
I introduced a tiered color-coded “rarity” or “quality” system, which hails from Diablo and WoW and exists more or less unchanged for decades in dozens of popular titles.
