Compulse
A large US media company that has 5 ad-tech products developed by different teams at different times, created for different roles: internal ad-ops specialists, managers of subsidiary agencies, large clients' marketing teams and SMBs personnel.
Client
Clear UX debt and create cohesive design system for several legacy products.
“We want it to be pop and slick.”
Problem
Legacy
- Having 5 completely separated frontend teams working on products with essentially the same core is completely untenable.
- Messy incoherent layouts steepens the learning curve for the new users and project a negative image to the clients considering to switch.
Issues
Bringing together product managers I was able to define key scenarios for all products and come up with the system that can accommodate their different needs.
The foundation is a single page component, to which all of 150+ previous screens of all the products now conform.
Solution
